1. Channel-Specific Custom Settings

Each social media channel connected to FS Poster (e.g., Facebook, Twitter, Instagram) has individual customization options. These allow you to tailor content for each platform’s unique format and audience preferences.

Taxonomy-Based Conditions

  • If Post Contains These Taxonomies:
    • You can specify conditions for when a post should be shared. For instance, if a post belongs to a specific category (e.g., «News» or «Updates») or has a specific tag (e.g., «Tech»).
    • Example:
      • Condition: Share only posts from the «Marketing» category to LinkedIn.
      • Setup: In the channel’s settings, include taxonomies like categories or tags under «Post Rules.»
  • If Post Does Not Contain These Taxonomies:
    • Exclude certain content types from being shared on specific platforms.
    • Example:
      • Condition: Exclude posts tagged «Personal» from being shared on a business Facebook page.
      • Setup: Add the excluded tags or categories in the «Exclude Taxonomies» section.

Content Types

  • Restrict posts by content type:
    • Include: Blog posts, custom post types (like WooCommerce products), or pages.
    • Exclude: Drafts, password-protected posts, or certain custom post types.

 

2. Content Customization

FS Poster allows you to customize the content of your posts per platform using templates and placeholders. Each platform has specific formatting options to maximize engagement.

Dynamic Content Placeholders

  • Use placeholders to dynamically insert post details into the shared content.
    • Examples:
      • {title}: Inserts the post title.
      • {excerpt}: Inserts the post excerpt.
      • {url}: Inserts the post URL.
      • {author}: Displays the post author’s name.
      • {hashtags}: Adds hashtags based on post tags or categories.
      • {date}: Includes the publish date.
  • Example for a Facebook post:
    csharp
    New blog post: {title} is live! 🎉 Check it out here: {url}
    #marketing #FSPoster

Content Length and Structure

  • Per Platform Adjustments:
    • Twitter: Use a short and engaging template (e.g., 280-character limit).
    • Instagram: Focus on visuals and a short caption with hashtags.
    • LinkedIn: Include professional tones with actionable CTAs.

Add Predefined Hashtags

  • Automatically add hashtags based on:
    • Categories or Tags: Pull dynamic hashtags related to the post.
    • Custom List: Define a fixed set of hashtags for specific channels.
  • Example:
    • For a blog in the «Travel» category, auto-add hashtags like #travel, #wanderlust.

3. Scheduling and Timing

  • Custom Scheduling Rules:
    • Define optimal posting times for each platform. For instance:
      • LinkedIn: Weekdays at 9 AM (for B2B audiences).
      • Instagram: Evenings and weekends (for consumer-focused content).
    • Set delays between posts to avoid simultaneous publishing across channels.

4. Exclusion Rules

  • Define what NOT to share:
    • Posts with certain taxonomies.
    • Specific authors (e.g., guest contributors).
    • Protected or unpublished posts.
  • Example:
    • Exclude posts tagged «Draft» from being auto-published.

5. Post Formats

  • Image vs. Link Posts:
    • Instagram: Focus on image or video posts.
    • Facebook/Twitter: Include links with featured images and short descriptions.
  • Add custom images or videos for platforms that prioritize visual content.

6. Analytics and UTM Tracking

  • Add UTM parameters to the post URL for better tracking in tools like Google Analytics.
  • Example UTM template:
    ruby
    {url}?utm_source={network}&utm_medium=social&utm_campaign={title}

Summary of Best Practices for Custom Settings

  1. Tailor Templates: Customize content and structure for each platform’s style.
  2. Use Taxonomy Rules: Share relevant posts to specific platforms based on categories or tags.
  3. Optimize Scheduling: Schedule posts at the times your audience is most active.
  4. Test and Refine: Monitor engagement and tweak rules to improve performance.